Vice President, Global Business Development | PARC, A Xerox Company

Markus Larsson is Vice President, Global Business Development, and leads PARC’s business functions. In that capacity, he is responsible for the development, integration and implementation of PARC’s growth strategies, a responsibility that includes marketing, private and public sector business development, technology commercialization, strategic partnering, and IP management and licensing. He combines his understanding of technology, innovation practices, IP, and licensing, with PARC’s breakthrough business model to meet individual client needs in the private and public sector. PARC’s extensive commercial, government and academic portfolio shows our ability to partner with a variety of organizations to help advance their offerings by implementing breakthrough technologies, including data analytics, sensors, AI, machine learning, security, manufacturing, energy, and more. Markus and his team are responsible for the management and development of complex business and partnering relationships, and of the commercialization of PARC’s technology and IP portfolios, and the continued growth of PARC’s innovation and R&D business. Prior to PARC, Markus worked as a business analyst at Volvo Ventures. He joined PARC’s Intellectual Capital Management team through a partnership with Chalmers University, which specializes in the intersection of technology, business, and law for commercializing technological breakthroughs. Markus earned his M.S. in Intellectual Capital Management and a B.S. in Industrial Engineering and Management from Chalmers University of Technology in Gothenburg, Sweden.